An Ode to Craig Burnett

Earlier this week, after a valiant battle with cancer, KC’s stalwart production guru Craig Burnett passed away.

Like so many others, I found myself thinking about the countless hours we spent together on the road, on set, and behind the scenes.

The news hit me harder than I expected.

Ever meet someone and instantly take a dislike to them?

That was Craig’s first impression of me.

He thought I was a twit. Or a twat. Maybe both. Probably both.

Naturally, I made it my personal mission to change his mind.

It took the better part of a year. Craig wasn’t someone who handed out respect cheaply. You earned it. And once you did, you had it.

Somewhere along the way, that skepticism gave way to friendship.

Over the years, I saw half the United States with Craig on pharmaceutical production shoots. My job was simple: show up and do the patient interviews. Craig handled everything else. Literally. He directed, shot, lit, recorded audio, edited, solved problems before anyone else knew they existed, and somehow still managed to make everyone laugh.

He made it all look effortless.

If you’ve spent any time around Kansas City’s television, advertising, or entertainment world over the last five decades, you’ve probably seen Craig’s work — even if you didn’t know it. He liked to say he’d been “in show business since 1977,” and it wasn’t much of an exaggeration.

His voice appeared on thousands of commercials and infomercials, and every so often he’d pop up on camera doing something hilariously goofy. One of those spots became a viral GIF seen by millions. Craig’s reaction?

“Hey … no bad ink.”

Even cancer couldn’t keep Craig away from the work he loved. Even while undergoing treatment, he remained the unmistakable “voice of God” for Big Slick. In late May, he posted a photo from the backstage audio booth, headphones on and script nearby, doing what he’d done so brilliantly for decades. It was vintage Craig: no fanfare, no self-pity — just showing up and getting the job done.

One of the things I loved most about Craig was that there was always another layer to discover. He worked with celebrities like Suzanne Somers and Vanna White but he never acted impressed by any of it. He was far prouder of performing improv with Comedy City, working alongside his son Christopher, and talking about Joan, his wife, who, as he liked to say, had “put up with my shenanigans” for decades.

Years ago, I asked Craig to share a few things people might not know about him, and his answers were exactly what you’d expect.

He talked about playing the accordion since he was six years old. “To this day, I get the urge to play the accordion every time I see banana pudding,” he quipped to me.

His favorite Diana Ross story? It wasn’t that he worked on one of her music videos, When You Tell Me That You Love Me. Nope … it was way more nuanced. “I edited while sitting uncomfortably close to her in 1991. For two days it was just the two of us in a boutique edit suite,” he said. “She drank gallons of iced tea. And when she used our unisex restroom, she changed the tissue to roll from underneath.”

His stories continued in earnest. “One of my greatest joys is to be able to work alongside my son,” he also told me. And when he reminisced about his son Christopher, the tale wasn’t about camera work. They were about Guy Fieri complimenting his son’s facial hair and Henry Bloch … uh, avoiding the question.

That’s who Craig was.

He could have been the hero of every story, but he’d rather be the guy telling it.

He was endlessly talented, relentlessly funny, incredibly humble, and the kind of person who made everyone around him better at what they did.

I’m blessed I got to learn so much from him. I’m grateful I earned his respect. And I’m grateful that somewhere along the line, he decided I wasn’t a twit (or twat) after all.

Kansas City lost one of its great storytellers this week.

I lost a friend. We all did.

Thanks for the ride, Craig. You made it a good one.

10 thoughts on “An Ode to Craig Burnett

  1. What a wonderful story about a friend. Wish I had someone like you in my life to say nice funny things about me when I’m gone. You’re really a good person Michael.

  2. That was truly a perfect description. The only thing I’d add was his visceral hatred of vertical videos. I’d like to believe his Heaven is a place where Instagram reels don’t exist and all is right in the world with horizontal only videography. ❤️

    1. Ohhh…I so love this comment. So very true. He acquiesced some as life went along. How I wish we could all hear just one more bellowing complaint though. Just one more….

  3. That Craig was one of a kind. Hilarious, generous, wise and let’s not forget dashingly handsome. Sure going to miss him. Thanks for so eloquently memorializing our friend M2. love you.

  4. Beautifully written, Michael. You captured his essence perfectly. Sending hugs to all who are grieving his loss. How lucky were we to have called him a friend?

  5. I understand what you mean about having to earn his respect. About a million years ago, I was a 20-something with a whiff of production experience and he knew it. But he was patient and generous and taught me how to be a good client and gave me an invaluable course in the art behind video production. He’s now truly a forever legend.

  6. It was not until many years after we last saw each other in high school that I again crossed paths with THE GREAT Craig Burnett. I was watching TV in South Africa, when who appeared on the screen, but a man fumbling with buckets and hoses and falling all over the place. All of it dubbed in Afrikaans. The world was a better place with him in it. Rest in pratfall.

  7. It was many years after we graduated from high school that my path crossed again with THE GREAT Craig Burnett. I was watching TV in South Africa when on the screen appeared a man fumbling with hoses and buckets and falling all over the place. All of it dubbed in Afrikaans. The world was a better place with him in it. Rest in pratfall. .

  8. Thank you, Michael for this wonderful tribute.
    I first met Craig many years ago when we were both performing for ComedySportz.
    Over the years, our friendship blossomed to where he was one of my best friends.
    He believed in me as a comedian and at one time I was ready to quit the business and he bought a ticket to a show that I was performing at which I had told him would be my last show up at the Elms in Excelsior Springs.
    Being Craig, he bought that ticket and sat in the very back row so I could not see him.
    It was a wonderful audience and a fun show and then afterwards I see Craig sitting there by himself in the back table and he told me that he would not let me quit the business and he made sure of that.
    He did so many things for me both personally and professionally and would never take a dime.
    The loss of him is so heartbreaking.

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