Back in October, Marka Hansen, the president of Gap for the past four years, redesigned the company’s logo.

In an article with the Huffington Post, Hansen mentioned, “We want our customers to take notice of Gap and see what it stands for today.  We chose this design, as it’s more contemporary and current. It honors our heritage through the blue box while still taking it forward.”

Okay, whatever.

This week, Hansen was given her walking papers.  The reason?  There was an unbelievable huge public backlash about the logo’s redesign.

Updating Gap’s iconic and widely recognizable logo for something so uninspired was ultimately her undoing.  And the weird thing?  When they switched logos, Gap didn’t do it with a lot of fanfare.  It was almost as if they finally let the crazy aunt out of the basement and tried to keep it hush-hush.

“The natural step for us on this journey is to see how our logo – one that we’ve had for more than 20 years – should evolve,” Hansen said.

Well, it’s been at least 20 years since I’ve set foot in a Gap store.  In fact, the last time anything Gap did was relevant was when SNL spoofed “The Gap Girls” back in the early ‘90’s.

I’m sure years of sluggish sales probably didn’t help Hansen’s cause.  But ultimately the flap over the logo switch made the retailer change management in an attempt to revive the brand.

Revive?  I think Gap could use a defibrillator at this point.